{"id":2493,"date":"2024-04-24T05:41:15","date_gmt":"2024-04-24T08:41:15","guid":{"rendered":"https:\/\/www.mbe.at\/cross-media"},"modified":"2026-09-04T06:45:01","modified_gmt":"2026-09-04T09:45:01","slug":"cross-media","status":"publish","type":"page","link":"https:\/\/www.mbe.at\/en\/cross-media","title":{"rendered":"Cross Media"},"content":{"rendered":"\n
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Print and Digital, Combined: Cross-Media Campaigns for Austrian Businesses<\/h1>\n\n\n\n
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CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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What Is Cross-Media Marketing and What Does MBE Offer?<\/h2>\n\n\n\n
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If you are looking for a crossmedia definition or crossmedia meaning, it is quite simple: crossmedia marketing means delivering a consistent message across multiple channels, like print and digital, so each channel reinforces the others. This unified approach ensures your audience experiences a cohesive brand journey, maximizing the impact of your campaigns.<\/p>\n<\/div>

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What crossmedia marketing means<\/h3>\n\n\n\n

What is crossmedia explained simply? Imagine a customer receives a personalized, printed direct mail piece, sees a matching digital ad online, and visits a dedicated landing page that echoes the exact same message. That is crossmedia marketing in action. Instead of running isolated campaigns, this strategy ensures each channel strengthens the others, making your overall message far more memorable.<\/p>\n\n\n\n

What MBE brings that other partners cannot<\/h3>\n\n\n\n

Unlike a traditional advertising agency or abstract brand strategist, MBE is a hands-on execution partner. We focus on physical production and delivery rather than just strategy, handling your campaign end-to-end through professional graphic design, high-quality print, personalisation, dispatch, and digital campaign coordination. By using our own robust infrastructure, we reliably execute your crossmedia projects from concept to final delivery.<\/p>\n\n\n\n

Why print and digital together outperform either channel alone<\/h3>\n\n\n\n

Combining channels delivers measurable results because print commands attention and has a lasting physical presence, while digital extends your reach and enables precise tracking. When you use print and digital together, they achieve much more than either channel alone, driving higher response rates and better brand recall. By blending the tangible trust of print with the immediate interactivity of digital, your business gets the best of both worlds.<\/p>\n\n\n\n

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Strategy and Concept: How MBE Plans Your Cross-Media Campaign<\/h2>\n\n\n\n
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A successful print and online campaign does not happen by accident. It starts with a clear plan about who you want to reach, what you want them to do, and which channels will carry your message. At MBE, we help you define a practical cross-media concept tailored specifically to what we produce and deliver, ensuring your message lands effectively.<\/p>\n<\/div><\/div>\n\n\n\n

Campaign brief: What MBE needs to start<\/h3>\n\n\n\n

To build a solid cross-media strategy, MBE works directly from your campaign brief. We need a clear understanding of your target audience, core objectives, budget, timeline, and any existing brand assets. Knowing how to plan a cross-media concept effectively relies on these specific details, allowing us to align our production capabilities with your goals.<\/p>\n\n\n\n

Channel selection: Which channels suit your objective<\/h3>\n\n\n\n

Combining cross-media print and digital successfully requires picking the right channels for the job. MBE helps you select the ideal combination based on your budget, focusing on our core strengths: direct mail, flyers, posters, email campaigns, and QR codes that seamlessly link physical print to digital landing pages. We focus entirely on these production-led channels rather than complex, external media buying like TV or radio.<\/p>\n\n\n\n

Multi-step planning: How the campaign unfolds across channels and time<\/h3>\n\n\n\n

Modern multi-stage cross-media campaigns for companies rarely rely on a single touchpoint. MBE plans a logical execution sequence to ensure maximum engagement; for example, sending a high-quality direct mail piece first, following up with a digital email reminder, and reinforcing the message later with a print insert. These multi-stage campaigns ensure that each step builds on the last to drive action.<\/p>\n\n\n\n

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Hello, I’m MBE-SAM, your service partner!<\/p>\n\n\n\n

I take care of your mail and parcels. Worldwide.<\/p>\n\n\n\n

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HOW CAN I HELP YOU?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Production: From Design to Print to Dispatch, All from MBE<\/h2>\n\n\n\n

MBE does not just plan campaigns. We produce and deliver them. When executing a print and online campaign, our core strength lies in our physical infrastructure and technical expertise. We manage the entire process from design to delivery: campaign execution made simple through a single, reliable partner.<\/p>\n\n\n\n

But how does a cross-media campaign work? Our robust cross-media production workflow translates your concept into physical and digital reality across five precise steps:<\/p>\n\n\n\n

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  1. Design and artwork:<\/strong> MBE’s design team creates campaign materials adapted for each channel, transforming your initial concepts into both print-ready layouts and consistent digital assets.<\/li>\n\n\n\n
  2. Print production:<\/strong> Flyers, brochures, direct mail, posters, or large format displays are manufactured directly at the MBE Center using professional digital and offset printing capabilities.<\/li>\n\n\n\n
  3. Personalisation:<\/strong> To maximize engagement, variable data is applied to individual print pieces through our specialized lettershop services, adding custom names, tailored offers, or unique QR codes.<\/li>\n\n\n\n
  4. Lettershop and dispatch:<\/strong> Personalised mail pieces are efficiently addressed, sorted, franked, and dispatched to your exact target list via our secure mailing networks.<\/li>\n\n\n\n
  5. Digital channel coordination:<\/strong> MBE ensures your cross-media media choices are perfectly integrated. We advise on and design the digital touchpoints, such as email templates and QR code destinations, so your cross-media with print and online media feels seamless, though we do not act as a digital ad agency for paid traffic.<\/li>\n<\/ol>\n\n\n\n

    By combining these steps, your cross-media campaign remains cohesive, impactful, and entirely handled by production experts.<\/p>\n\n\n\n

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    Print and Digital Channels: How They Work Together in a Cross-Media Campaign<\/h2>\n\n\n\n
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    Successful cross-media communication relies on choosing the right mix of physical and digital touchpoints. By combining print and digital across media, you create a seamless experience where each channel drives the user to the next. MBE provides practical cross-media solutions by directly manufacturing the print assets and designing the digital connections that tie your whole integrated marketing campaign across Austria together.<\/p>\n<\/div>

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    Print channels MBE produces<\/h3>\n\n\n\n